CALI Strong is an iconic San Diego–based sports and lifestyle brand that embodies the California way of life through innovative equipment, footwear, apparel, and accessories.

With a flagship store on the downtown San Diego waterfront, CALI Strong is known for its high-energy “retailtainment” experience—featuring interactive games, prize giveaways, live in-store concerts, and a podcast spotlighting leaders in business and branding. From basketball and cornhole to golf challenges, guests can compete daily for prizes ranging from branded gear to premium longboards.

Beyond retail, CALI Strong is deeply committed to giving back, donating more than $200,000 in product to youth-focused organizations and supporting ongoing programs for the military and first responders. It’s a one-of-a-kind shopping experience that blends purpose, play, and California culture.